Lemme just give you my card.
A common promotional tool among authors is book cards. The ones you typically see are postcard size and include an image of the cover on the front and information about the book and the author on the back. You typically see these at book fairs, readings, and hanging on bulletin boards outside of your local coffeeshop or bookstore.
And they're relatively effective - out of the dozens I've grabbed on my out of a coffeeshop or book reading, I've personally followed up by checking out the author or purchasing the book roughly 80% of the time.
So when it came time to think about the different promotional tools and tricks that I wanted to try, book cards were at the top of my list. But because I am an incredibly unique and special individual, I wanted to do something a little different and off-the-beaten-path of the traditional card. Behold! By MOO Cards -
The first set are biz cards based on my Facebook Timeline. I was able to design and receive these cards thanks to a special Facebook and MOO Cards cross-promotion (proof positive that sometimes it is worth it to be on the internet past midnight). They list my name, my blog, and my location on the front, along with my Facebook profile picture and seven alternate images from my Facebook Timeline history (I had the ability to select which images I wanted featured. So of course wolves figure prominently into the line-up).
The back of the card quotes my 2 Million in 2012 blog post, and lists my Facebook profile, my phone number, and my email address.
The second set are MiniCards and are based solely on the book. The front image is my book cover.
And the back of the card includes a small blurb about the book, lists the different locations and platforms where the book is available, and, lastly, lists this blog's web address.
That's my hand.These cards were courtesy of MOO Cards Klout Perk. Which means that both sets of cards cost me a total of absolutely nothing.
Besides just passing them out to everyone at all the parties I'm constantly being invited to or throwing them up in the air and making it rain when I'm in the streets, I'll be slipping these babies into books on the sly at bookstores and libraries. They'll serve as a surprise bookmark and guerrilla promotional tool for you and yours when you happen to pick up a book that is identical or similar to the same demographic or subject matter that Holiday Chick most represents*.
Which means that they will not be found in or near any copies of Moby Dick, because that book is feckin' borin' and does NOT have any awesome scenes containing sex and/or feelings.
*While so brilliant that it could be automatically assumed that I thought of it myself, I cannot take credit for this idea. It came to me courtesy of Chris, mind-master, jedi producer, and an extremely attractive maker-outer.
And they're relatively effective - out of the dozens I've grabbed on my out of a coffeeshop or book reading, I've personally followed up by checking out the author or purchasing the book roughly 80% of the time.
So when it came time to think about the different promotional tools and tricks that I wanted to try, book cards were at the top of my list. But because I am an incredibly unique and special individual, I wanted to do something a little different and off-the-beaten-path of the traditional card. Behold! By MOO Cards -
The first set are biz cards based on my Facebook Timeline. I was able to design and receive these cards thanks to a special Facebook and MOO Cards cross-promotion (proof positive that sometimes it is worth it to be on the internet past midnight). They list my name, my blog, and my location on the front, along with my Facebook profile picture and seven alternate images from my Facebook Timeline history (I had the ability to select which images I wanted featured. So of course wolves figure prominently into the line-up).
The back of the card quotes my 2 Million in 2012 blog post, and lists my Facebook profile, my phone number, and my email address.The second set are MiniCards and are based solely on the book. The front image is my book cover.
And the back of the card includes a small blurb about the book, lists the different locations and platforms where the book is available, and, lastly, lists this blog's web address.
That's my hand.These cards were courtesy of MOO Cards Klout Perk. Which means that both sets of cards cost me a total of absolutely nothing. Besides just passing them out to everyone at all the parties I'm constantly being invited to or throwing them up in the air and making it rain when I'm in the streets, I'll be slipping these babies into books on the sly at bookstores and libraries. They'll serve as a surprise bookmark and guerrilla promotional tool for you and yours when you happen to pick up a book that is identical or similar to the same demographic or subject matter that Holiday Chick most represents*.
Which means that they will not be found in or near any copies of Moby Dick, because that book is feckin' borin' and does NOT have any awesome scenes containing sex and/or feelings.
*While so brilliant that it could be automatically assumed that I thought of it myself, I cannot take credit for this idea. It came to me courtesy of Chris, mind-master, jedi producer, and an extremely attractive maker-outer.
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