Creating Content as Generous Service vs. Manipulative Strategy

​“Where is the line between strategy and manipulation?” asked a dear client. “Doesn’t it make sense to post about a certain topic in advance if I want to sell a course about it? Some bloggers have a whole schedule of content and events leading up to their launch… is that manipulation, or just good strategy?”
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What is strategy anyway?“Strategy” is a series of planned steps intended to cause a calculated change. When that careful calculation is to influence other people for our own benefit — withou...