Marketing stuff...and a NEW TITLE REVEAL! by Cathy Ace

Business: This year has thrown us plenty of curveballs. Have you (and your publisher) adapted new ways to market your books?

Given that my background is in strategic marketing planning, brand building, and marketing communications planning and implementation (oo, er, missus…I know!) I’m going to be pedantic here and note that “marketing” refers to the entire “marketing mix”, which means the product, price, place and promotion of the product. Now, I’m guessing that this week’s questioner expected...