8 Things You Can Learn From Both U.S. Political Conventions About Persuasion

Over the past two weeks, I actively watched both the Republican and Democratic Political Conventions and actively ignored the mostly useless commentary from cable news political pundits. My aim was to hear and experience the original talks and segments from both conventions without the biased real-time analysis. I was watching not only the live and pre-recorded talks, but also the structure of each of the events, who spoke, how the pieces were integrated and what the overall experience was.

Th...