No more “lead magnets” — back to “email newsletters”

​...and keep the newsletters simple.

A common marketing tactic — you’ve probably experienced this — is when you’re forced to give your email address, in order to receive a freebie, such as an e-book, webinar, video series, telesummit, or email course.

Marketers call this a “lead magnet”… and it’s a term that disassociates marketing from relationship-building.
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The problem is that it doesn’t even work that well... I built a 10,000-person email list by using a lead magnet of a “free” webinar.

Why do I...