Using the GROW™ Model to Expand Business

Shortly after launching BC&P – her second financial training company – Anne-Marie was sitting down for lunch with a friend. Her friend was looking for advice about the best way to manage his pension – specifically, he wanted to know how to better manage those who were managing his money. Coincidently, Anne-Marie recently had picked up a copy of Alan Fine's new book, You ALREADY Know How To Be GREAT.

She was delighted to discover that the book contained so much of the insight that she'd received from Alan years ago. Having just read about the GROW™ model – a powerful process that provides a simple way to create focus, reduce interference, and improve performance in any area of life – Anne-Marie decided to use this method as a framework for coaching her friend. She was interested in exploring what steps he might take to clarify and articulate his goals and become better equipped "to advise his advisers." As she witnessed firsthand how the GROW method helped her friend, Anne-Marie had a startling idea that had significant implications for her budding new venture; she could use the GROW method to both develop new products for her business and as a tool to teach and coach clients.

Anne-Marie had been looking for a way to build new business around a series of seminars that would appeal to high net worth individuals and the GROW method provided her with just the breakthrough she needed. Through using this process she was able to solve the nagging problem of how to create a new product offering to meet the needs of this niche market. She could also use GROW as a framework for developing and structuring the seminars.

At the end of the day, Anne-Marie is in the business of educating people in finance. Her company's new seminar will enable investors to gain greater clarity and control over their investment portfolios. Through GROW, she'd found a new tool to help expand her business and, in the process, empower her clients to articulate their own goals and more confidently work with their investment advisers.

Anne-Marie's story is about more than the trajectory of a successful entrepreneur. It's about finding a way to reach breakthrough performance in every aspect of life.