No End In Sight. Just the Beginning.

When I set out on my writing journey, I thought my final goal would be having a novel published, but since being published the the goal posts have shifted over night. Now I’m busy trying to generate reviews for my novel as this seems to be a sign that your novel is doing well.

Reviews aren’t just a sign that your book is being well received by the readers, but a sign to promotional and marketing companies that they are willing to take your novel or book on to market it even further if you decide to pay to promote your work further. All of this costs the writer more time and money as well as piece of mind as you begin to worry about whether your book is good enough.

I can honestly say that I never gave marketing and promoting much thought while I was writing. My only goal post was to find a publisher. Now the penny has dropped, and reality has slapped me hard around the face, I realise that marketing isn’t that simple. You can throw as much money at it as you can afford, but if your product isn’t well received by the buying public and you don’t get enough reviews, the marketing and promotional companies aren’t interested either. Just remember all big companies suffer the same fate with new products and they have bottomless advertising budget pockets.

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I guess we’re back to that old puzzle. What comes first? Chicken or Egg, publisher or agent, and now review or marketing