The TikTok Heist (It's All About the Data)

The social networks have us right where they want us. Addicted as we are, plugged in as we are, we feed data to the beast—product searches, social media preferences, movie picks, book reviews, the bars and restaurants we frequent, vacation destinations, music preferences, sexual preferences, political preferences, animal preferences, any old preference. They eat our data, devour it, store it away like fat for the winter. They use that data to create unique user profiles. And what do they do with...