How to Get More Media Coverage and Exposure for Your Caribbean-Based Business

Recently, I watched a video on LinkedIn by Jason Feifer, Editor-in-Chief at Entrepreneur Magazine on how to get press for your business.  He said you should “approach a journalist the same way you’d approach a customer, investor, or potential partner. You have to understand what they are looking for first, so you can deliver it.”

He goes on to share some points on how to do this effectively to gain that coveted press for your business and I wanted to reiterate some of what he shared and add my o...