The state of machine learning in web experimentation and testing

Machine learning is one of those buzzwords that can get almost anyone to either raise their eyebrows — or roll their eyes. The hype around machine learning (sometimes inaccurately referred to as “AI”) has been so overblown for so long that many have become grizzled cynics, believing that machine learning represents not a panacea but a pointless money-hole for business.

The reality is actually somewhere in between. Machine learning is indeed a powerful tool for all kinds of applications, includin...