Catastrophe Theory

I have lost so many pitches.

So many. 

And these aren't all glamorous, Mad Men-style efforts too. For every dramatic down-to-the-wire battle for an international airline, I've had three lacklustre fizzles for oven-cleaner. 

One particular favourite. Four meetings with a potential client: credentials, briefing, campaign presentation, revised campaign presentation. A few train journeys each way. And then, quite literally, nothing. Ghosted.

Another. We'd been working, full-tilt to put together the Pres...