For Authors: Preparing for a Major Sales Drive: Part One: Marketing Research, Targets, and Ad Systems.

Time to roll the dice!

Warning: get a drink. This is a long post. Readers, this one is for the authors out there, and it involves a LOT of nitty gritty about the publication world. You are, as always, welcome to read and ask any questions you may have, but you may find this boring. This is my way of trying to help other authors learn something very, very complicated and very, very important for their careers.

In May 2020, I posted about doing a $20,000 sales drive for a novel in my best-se...