If I Only I Could Make You Angry Or Afraid: How to Win Followers and Influence People

I’m continuing my series on social media, influencers, and the impact of personal mass communication. Last week, so many of you reached out via email and shared your amazing insight. Though I can’t respond to all, I read each one. Thanks.

The Implicit Formula

We are a people awash in opinion. With the proliferation of social media, writers, pundits, politicians, and the average Joe have been avatarized, turned into digital talking heads. And for some--those in the publishing industry, for instance...