Points-Based vs Premium Loyalty Programs (or Wendy’s vs Burger King )

The Wendy’s Company recently announced a points-based #loyaltyrewards program. I am surprised. I’m not surprised that they’re investing in a membership to drive greater engagement among their existing customers. They saw a big drop in net income in the first quarter of 2020 (down 54.7% to $14.4 million). In this new Covid-19 reality, Wendy’s needs to build new […]