Don’t Write Your Analytics Story . . . Tell Your Story!

I’m sure you’ve seen this scenario play out many times. You or someone you know has completed a very compelling analysis that has some very important findings. The project team is excited to present the findings to the stakeholders. However, the presentation doesn’t go as expected. The executives in the room don’t seem to grasp the main points and the team struggles to get through all of the content that was prepared. The more details the team provides in order to get its points across, the more...