The Shortest Marketing Lesson
The shortest marketing lesson?
Be different.
It is critical to stand out. And when you are different, you get noticed.
Think about your mail. Full of mailers. Do you look at them? I know we have a tendency to toss them in the garbage at my house. Why? Because they all look the same, aside from this “letter”/mass mailer I received (if you didn’t watch the video this will make no sense to you!). The letter was a great idea, but kind of failed the test on the whole. So, no sales there.
Let’s check out how to be different, and really pass the test:
Be different – for real:
No really. Be real – When you’re different you immediately get the attention of the customer. Ok good. But are you being authentic? If not, you’re going to fail at this whole awesome marketing strategy, and that would make me sad. And it will result in no sales. You see a pattern starting here, yes?
Check your marketing style – How have you been marketing up until this point? Ok good. Now stop doing that. That way has already been your established method. If you are doing what your industry is already doing, you’ll be hidden in the mix. (Uhm, the opposite of being different.)
Attract:
Meet the attractor factor – Once you have mastered being different, the right audience must be compelled to take action. Who is the audience you want to reach? How will you attract or compel them to take the action you want? One thing I have learned in this department is to always be myself when marketing. It is one thing to be different, but it absolutely must be rooted in your authenticity. (See above!)
Build trust – Trust is paramount. Be truthful with your customers. Customers and clients know when they are being manipulated in your marketing shenanigans. Remember you are not just selling a product, you are serving your customers the best thing for them. Serve well. When your customers trust you and know you have their best interest in mind, it will attract them to your company.
Trigger
What is your call to action? What is the one simple step you want the customer to take? Maybe it’s emailing you, or clicking a call to action box. Whatever it may be, make sure they are compelled to do it, friction free and in the easiest way possible.
I love being different – stop laughing. Being different allows us all to be ourselves. If we truly do that, our businesses will move forward.
Drop me an email or comment below – how are you different in your industry? If you’re not, tell me what you plan to do about it! (See the call to action here?) I look forward to hearing from you!
You’ve got this!
-Mike
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