Activate a flood of referrals with the PB&J Strategy

Let’s think of some word associations for summer. Grass: cartwheel. Barbecued chicken: corn on the cob. Front porch: ice cold lemonade. Some things just go together, like my husband’s favorite sandwich, peanut butter and jelly, otherwise known as PB&J. These natural pairs are so complementary that when you think of one, you can’t help but […]

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