The Origin of Ideas

What is creativity? How does it come about? The Origin of Ideas is a fascinating and innovative book about the origins of creativity and its utilization of the process of conceptual integration or conceptual blending. I believe the author is certainly correct that creativity comes from the integration, or blending, of concepts in novel ways. The book contains many wonderful descriptions of instances and types of creativity.

That said, in my mind the emphasis on conceptual blending as a cognitiv...