For Textbook Sellers, an Uneducated Consumer is Their Best Customer

I’ve been fighting an uphill battle against the high price of college textbooks all my academic life since publishing my first textbook back in 1993. You can read my detailed journal article on the causes and possible solutions to the problem at https://lnkd.in/dJRsnTx. What attracted me most to my current publisher is its emphasis on selling quality textbooks at the lowest price. I’ve gladly sacrificed royalties for the sake of affordable textbooks being available to students for three decades....