Creating Change through Cost, Care, And Convenience

As many of you step up as changemakers, it's important to understand some of the psychology behind convincing others to adopt your beliefs and actions. Three useful words to remember are COST, CARE, and CONVENIENCE. Does your initiative save a person money? Does it save them time or energy? Or do they already care about the principles of an initiative? Typically at least two of these must be met in order for a person to consider changing their beliefs or actions. Framing your arguments with the needs of your target in mind can make a huge difference. This is why, for instance, offering food at an educational event can increase attendance. The food provides convenience and saves a person money. On top of already caring about the cause, the person's needs are met.

Read the free activist guide, Surviving Climate Change and Other Disasters for more tips like these. [image error] Cost Care Convenience JPEGFile Size: 1297 kbFile Type: jpgDownload File