Slogan
The word slogan has its origins in the Proto-Indo-European (PIE) root gar (to call, to cry). From this root comes Greek gerys (voice, sound), a term which eventually ends up as the English word garrulous. But that’s another story.
PIE gar is also the source of Gaelic gairm (a cry). The Gaelic word sluagh (army), from Celtic slough (help, service), combined with gairm forms sluagh-ghairm (a battle cry), a term used by the Scottish Highland and Irish clans.
The English word, slogan, originally slogorne (1510s), from sluagh-ghairm, is from the 1670s. The use of the word slogan to mean a distinctive word or phrase used by a political or other group is from 1704.
Online Etymological Dictionary, https://www.etymonline.com/
PIE gar is also the source of Gaelic gairm (a cry). The Gaelic word sluagh (army), from Celtic slough (help, service), combined with gairm forms sluagh-ghairm (a battle cry), a term used by the Scottish Highland and Irish clans.
The English word, slogan, originally slogorne (1510s), from sluagh-ghairm, is from the 1670s. The use of the word slogan to mean a distinctive word or phrase used by a political or other group is from 1704.
Online Etymological Dictionary, https://www.etymonline.com/
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