Is Your Customer’s Experience Fresh?

William Shatner is a part of my morning start-your-engines. At least most mornings. At 6 a.m. with a cup of fresh hazelnut black coffee, my wife and I watch a few minutes of the news. It gives our day a fresh, up-to-date beginning. Most days, William Shatner does a TV ad for SoClean, the appliance for cleaning CPAP machines. The word you take away from the ad is “fresh,” spoken like Captain Kirk got an A in speech class. With full-throated “fresh” engraved in my brain, I think about customers’ e...