How to Use Emotion in Your B2B Content Marketing
We instinctively think that emotion in content matters more to B2C customers than to B2B ones within the context of B2B content marketing. But there’s a surprising find in this study by the CEB and Google: B2B buyers are more attached to the brands they buy from than B2C customers. If you think about it,...
How to Use Emotion in Your B2B Content Marketing appeared first on NealSchaffer.com
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