To get more sales, market to the "lizard brain"...?

​A few years ago, I stopped marketing to the reptilian brain.

My conscience could no longer tolerate it…

By “lizard brain” I mean the parts within people that are governed by fear, greed, and impatience.

​See the image below that breaks down a real example…
Yes, my sales cycle is a bit longer now. When people find my website randomly, they’re no longer immediately triggered or incentivized to opt-in or to buy from me. It takes them more time to get to know my values, my expertise, and my way of doin...