
Fashion is taste-making. Its industry depends on identifying and seizing the pulse of personal, aesthetic expression. Data is at the core of this cultural enterprise. The unbridled coverage and tracking of what styles escalate to peak interest (and purchase) relies on data analytics/science. Enthusiasm for this kind of data-driven work was palpable throughout
the talk given by Sean MacCarthy, a strategy and insights executive at retailer Claire’s, in a lecture hosted by data-skills school
Promot...
Published on June 30, 2020 09:30