How well do you know your customers? It’s easy to say you know them, but do you have a first-rate customer insight strategy that drives your product development, marketing, content creation, and customer service? It’s an overlooked area for most businesses. Most create a customer profile, and many know them fairly well. Yet a first-rate customer insight strategy? That’s rare. Yet it’s the one thing that can help set you apart from your competitors. Let’s …
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Published on June 29, 2020 06:00