Q&A: What’s the name for ‘continuing to find product-market fit’?

I’m asked questions about product management from time to time. Here’s one I’ve answered recently:

Do you have a term/name for continuing to find/refine product-market fit?

Or is product-market fit something you find once and then ignore after you found it?

Is there a term you’ve run into that talks about it as an ongoing process? Specifically as it relates to innovation or disruption (market changes).

DM

In my view, product-market fit is a bit of a moving target for a few reasons:

Ear...