How to Influence Through Story

Story is a powerful and persuasive communication device that can move people to dream big dreams, embrace big ideas, and accomplish big things, like transitioning to a new normal.  Stories simultaneously engage our senses and trigger thoughts, memories, and emotions. They engage us, so we’re more likely to remember what we’ve heard.  The power of story transcends the individual listener. When we share stories together, the minds between the storyteller [...] continue reading

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