Be judicious when building your board

“Have you asked your board members for help?” I asked.  She sighed, “It’s hard to get a return phone call.”  This occurs all too often.  An entrepreneur excitedly creates a board with high profile people, believing their personal brands will lend their new organization credibility.  While that can happen, I’ve seen too many cases where these influential people are now on your board, but just aren’t helpful.  They are busy and you aren’t their priority.  It can also impact your ability later to g...