Digital Lesson: The Fast and the Freemium

If you want to find an example of freemium marketing at its finest, then look no further than meetingburner.com. These guys are attempting to make online meetings fun and It may very well happen, in part because of a great interface, and their inordinately generous marketing strategy.

Talk about taking care of your beta users, the company is actually grandfathering in beta testers and giving them a 50 person meeting room, for life! Anyone who reads anything I write, knows that I am a HUGE fan of generous/freemium marketing and I think this is an incredibly novel and powerful way to promote a product, while rewarding users who helped shape it. The grandfathering is absolutely brilliant, as it ensures a certain amount of customer loyalty, and if the customers ever want to add more seats they can easily upgrade .

I got in touch with MeetingBurner and consistent with their marketing strategy they offered a special link for Socialnomics readers. Go to meetingburner.com/socialnomics and sign up for a free 50 person meeting room.

As I always tell my clients, make your loyal customers feel special. Offer them a unique reward and the rest will take care of itself.

 

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