​Why I don’t aspire to be your guru

​I write often about the importance of building our ideal audience. To create a community of people who are our true fans, who love our work and presence.

However, that doesn’t mean we should aspire to be their guru…

Here’s what I see as the difference between having a true-fan audience, and being a guru:In some ancient traditions, a guru is a revered spiritual guide. Some gurus command near-total devotion of their students. I respect the freedom to practice religion however one wishes.

In building...