780: How Modern Day Ride-Alongs Build Successful Sales Teams, with Antonio Garrido

Antonio Garrido is CEO of Sandler Training in Miami and author of a new book titled, The 21st-Century Ride-Along: How Sales Leaders Can Develop Their Teams in Real-Time Sales Calls.

Listen and learn why ride-alongs are a powerful yet underutilized development tool in the sales leader’s toolkit. We’ll get specific on how sales managers can plan and execute a successful ride-along, why they’ll need to allow their reps to fail, and how to not fall victim to The Lone Ranger-Syndrome.

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