key words and they're important
So when you or your publisher first upload your book to all the various platforms in which it is being sold, you/they will be asked to assign keywords to your book.
What are keywords?
Keywords are words and phrases that describe the nature or theme of your book.
Let's say you get on Amazon and you're looking to purchase a new fantasy book to scratch your game of thrones itch.
Well you could type quite a few things in they search bar. Things like:
Epic Fantasy SeriesBooks similar to Game of Thrones Best fantasy series of all timeEct...
The list is potentially endless. Well if a savvy author has in fact written a series exactly like what you're looking for, and they've diligently crafted their keywords to not only match the nature of their book but also what consumers such as yourself are looking for, then their book should show up relatively high in the search results.
Everyone's happy! You get that itch scratched and the author gets a happy, and most likely returning customer
Now on the opposite end of that spectrum. Lets say the author didn't optimize their keywords.
They could have written exactly what you wanted and would have undoubtedly loved, but they never pop up in the search results...or they are impossibly far down the list for you to find them.
The way that could happen is while you may have typed in something along the lines of : Epic Fantasy series, the keywords the author/publisher could have been so off the mark they end up not being displayed. Perhaps even relegated to the wrong category. Let's say the author chooses only one keyword for his book and that keyword is
"having dinner with chickens."
Well the search engine will
That would be a shame for all parties involved.
So how do we/the author keep that from happening.
It's simple, though not necessarily easy.
Keyword Research.
Keyword research allows authors and publishers to see the actual terms and phrases real customers are using to find books they want.
To some, Keyword research may seem intimidating, and while it's simple it can also be very time consuming. Particularly so if you are attempting to run ads.
A typical Amazon Marketing Service (AMS) Ad should be upwards of 300 keywords to be effective.
Here's a link to Kindleprenneur's article
In the above article Dave Chesson has already given us
What are keywords?
Keywords are words and phrases that describe the nature or theme of your book.
Let's say you get on Amazon and you're looking to purchase a new fantasy book to scratch your game of thrones itch.
Well you could type quite a few things in they search bar. Things like:
Epic Fantasy SeriesBooks similar to Game of Thrones Best fantasy series of all timeEct...
The list is potentially endless. Well if a savvy author has in fact written a series exactly like what you're looking for, and they've diligently crafted their keywords to not only match the nature of their book but also what consumers such as yourself are looking for, then their book should show up relatively high in the search results.
Everyone's happy! You get that itch scratched and the author gets a happy, and most likely returning customer
Now on the opposite end of that spectrum. Lets say the author didn't optimize their keywords.
They could have written exactly what you wanted and would have undoubtedly loved, but they never pop up in the search results...or they are impossibly far down the list for you to find them.
The way that could happen is while you may have typed in something along the lines of : Epic Fantasy series, the keywords the author/publisher could have been so off the mark they end up not being displayed. Perhaps even relegated to the wrong category. Let's say the author chooses only one keyword for his book and that keyword is
"having dinner with chickens."
Well the search engine will
That would be a shame for all parties involved.
So how do we/the author keep that from happening.
It's simple, though not necessarily easy.
Keyword Research.
Keyword research allows authors and publishers to see the actual terms and phrases real customers are using to find books they want.
To some, Keyword research may seem intimidating, and while it's simple it can also be very time consuming. Particularly so if you are attempting to run ads.
A typical Amazon Marketing Service (AMS) Ad should be upwards of 300 keywords to be effective.
Here's a link to Kindleprenneur's article
In the above article Dave Chesson has already given us
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