774: The Forever Transaction, with Robbie Kellman Baxter

Advisor to the world’s leading subscription-based companies Robbie Kellman Baxter drops by to discuss her new book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave.

Listen and learn how to turn your “clients” into “members” who are so committed to your organization that they stop looking for alternatives.

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