Episode 136 – Great Sales at Google with Brian Rathbone
In this episode Mark interviews Brian Rathbone who is an international #1 Bestselling author on Google Play with both audiobooks and eBooks. Brian talks about the strategies and things he has learned about success in selling audiobooks, a market he has been playing in for two decades now, so he has a lot of learning to share there – as well as how he reached #1 on Google Play, a market that a lot of authors are struggling to learn and understand.
Prior to the interview, Mark shares comments from recent episodes and reminds listeners of their chance to win a signed copy of Sacha Black’s latest book, Anatomy of Prose, by commenting on Episode 133 as per the episode and show notes details, prior to the end of day Friday May 29, 2020.
This episode is sponsored by the wonderful patrons of the Stark Reflections on Writing and Publishing Podcast.
You can learn how you can become a patron, gain access to special patron-only prizes and also receive bonus patron-only episodes of the podcast as well as other additional text and video patron content at www.patreon.com/starkreflections.
In their conversation, Brian and Mark discuss:
How Brian got into his writing career, and the programming career he had prior to thatThe day that Brian started typing the first novel one day while sitting in the Atlanta airport in 2005 and felt a change comingThe various jobs and roles that Brian worked at and played over the yearsHow Brian ended up falling into the role of helping other writers by publishing their work and creating tools to help small publishersThe royalty calculation software that Brian started to developBrian’s early introduction to audio via podiobooks years before audiobooks started to be a growing option for indie authorsSome of the successes that Brian has had with audio promotions using a “loss leader” model for the first book in a seriesHow his “first free book in series” led to being ranked as the #1 downloaded free audiobook on Google Play, and the resulting sales of the rest of the series from thatWhat happened when Brian took an entire audiobook digital box set trilogy that sold for close to $30 and making it 99 cents for a full month via a Chirp promotionThe importance of including a sample at the end of an audiobook to lead the person to the next audiobookMethods and techniques that Brian has learned work really well and have helped him become a top seller on Google PlayThings Brian has learned that he would tell his younger selfAnd more
After the interview, Mark reflects on a few things Brian talked about, including the unique metadata fields that different retailers might focus on or use in a different way to help prop up a book in bold new ways.
Links of Interest:
Brian Rathbone’s WebsiteBrian on TwitterEpisode 133 – Anatomy of a Rebel with Sacha BlackPatreon for Stark ReflectionsCareer Author Summit20BooksVegas
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#1 International bestselling fantasy author Brian Rathbone is a bit odd. After growing up training standard bred racehorses, he went to work at a nuclear plant before helping to build the Internet. When he isn’t writing, Brian tells a few too many bad dragon jokes on Twitter and spends a lot of time thinking about unicorns.
