Writing for the World,or Within a Culture?

I wanted to suggest this thought-provoking article by Tim Parks, "Writing Adrift in the World," which speaks about problems and choices faced by contemporary young novelists. Parks addresses both the issue of writing fiction set in the world at large, for a world audience vs. writing from within one's own cultural and language tradition, and the question of how we are being affected by technology and the reading of media like blogs. I wonder what readers here may have to say about his comments, since so many of you are avid, lifelong writers and readers who move easily in and out of the worlds he describes. I'd love to hear from you after you read it.