Press Coverage and Media Reviews Don't Help Sell Books?
I've been around the block quite a few times and it's common for the Hype to be much bigger than the Facts.
The sad thing is how much folks believe the Hype…
Joe Konrath has been referenced here many times. Yesterday, he posted an article called, The Value of Publicity.
Among a raft of bomb-shell statements, this derived excerpt is somewhat mind-boggling:
"…I often get interviewed….You'd think all of this publicity has lead to increased sales of my ebooks. You'd think wrong.
"The people who buy me are readers, and the vast majority have never heard of me. Readers find me on Amazon, because Amazon has made it easy for my books to be discovered."
He says that his press and publicity is read by writers and those in the publishing industry; and, he keeps track of his sales spikes so he has proof that the Hype isn't true.
This is a man who's made $140k in the last 30 days. He says, "I made it because I positioned my titles [on Amazon] properly."
The article also has 8 points to prove his sales aren't affected by publicity and 6 points for writers to ponder in their effort to reap sales.
And, as for the effect of social-networking, he ends the article with this comment: "And feel free to tweet this. It won't help me sell many ebooks, but it could help your peers."
Can Konrath's experience be extrapolated to other writers? Many of Joe's commenters seem to be justifying that…
I've always found Konrath's experiences fascinating.
What do you think?
Is Konrath the Hype and traditional reviewers and media's coverage the innocent victims of one writer's vilification?
Is the traditional publishing industry blind to the ineffectiveness of their standard methods?
Is Konrath an anomaly?
Do writers need to consider Amazon as their go-to platform for sales success?
I'd love to hear your ideas, feelings, and opinions…
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Tagged: Amazon, Book Reviews, E-book, J. A. Konrath, Joe Konrath, Kindle, Media Coverage, publishing
