Brand Building: Who Are You Going After ... and Why? (Part 5)

I love maps. A lot. I’ll spend time each week poring over an Oregon topo map that I bought a couple years ago. It shows me granular detail of the state … trailheads, dirt roads, and other nuggets that don’t show up on regular maps or any map app on your iPhone. Often I will sit at my desk or on the couch and analyze the m...