Small Businesses Should Create Apprenticeships. Especially Now.

I launched the nation’s first content marketing apprenticeship back in 2017 and it’s proven to be a competitive advantage for us that contributes to the bottom line.

This isn’t something I want to keep as ‘secret sauce’ — in fact, my vision is to help create a world where 10% of all the workforce are apprentices.

So why are small businesses like mine hiring apprentices?

Hire someone full-time at a low cost.
Invest in them with classes, on the job training, and mentorship.
They learn theory, get...