Want To Innovate? Get Comfortable With Discomfort

What do you do if you feel you’re getting ripped off by a service that’s crucial to your business? And what if you’re sure a lot of other people are equally disadvantaged and disgusted?

If you’re Jim McKelvey, you start a new company that not only solves the problem but blossoms into an industry-changing phenomenon. 

A short version of this story started in McKelvey’s St. Louis glassblowing studio. A lady came in to buy a piece of artwork that had been gathering dust on the shelf. When it came t...