Episode 134 – Pitching Your Book To Different Media with Melissa Dalton Martinez
In this episode, Mark interviews Melissa Dalton Martinez, a publishing industry PR and marketing manager, marketing consultant, and media professional.
Prior to the interview, Mark shares comments from recent episodes, a word about this episode’s sponsor (the awesome Patrons of this podcast), and a personal update.
Isolation Parody Songs
In his personal update, Mark talks about the creative collaborative projects that he and his partner Liz have been working on – parody music videos, and how a chance in perspective looking at a bowl filled with broken egg yolks resulted in an unexpected and delicious breakfast that was better than what was originally planned.
The Book Break Trailer Video
In their interview Mark and Melissa talk about:
Where the show that Melissa runs “The Book Break” runs and what the content of the episodes areHow Melissa helps authors get onto various different media and the coaching that she does to prepare them for their appearancesMelissa’s entrance into the publishing world as a PAR representative in 2003How Melissa is one of those “one more chapter” readers at bed timeWhy it is easier than ever right now to get interviewed by local mediaThe way that Melissa can spin a story off of anything, and usually creates a minimum of about five story options before she begins to pitch to a particular media outletAdvice for the best way to approach pitching to media or a podcast as a potential guestHow an author should go about crafting a pitch to a media professionalThe importance of going with what you know, and understanding the types of shows that the media outlet you are pitching has recently releasedMelissa’s favorite way to craft a pitchHow it is the guest’s job to make it easy for the host/producer of the media outlet you are pitching toThe reason why it’s important to create a list of questions for the media outlet you are pitching to (and sometimes, also the answers you’ll provide)Why it is important, whenever you’re doing an interview to act as if the interview is liveMethods of sending materials, such as pictures, to the producers, ahead of the broadcast, with suggestions of where the images might best be inserted within a segmentThe importance of the right author photo that is appropriate and relevant for your author brandWhy a high resolution image is really important for televisionThe way that professional reviews work, which ones are out there, and the options that an author has for a paid professional reviewWhy professional reviews in spots such as Kirkus are important for library acquisition of booksAnd more….
After the interview, Mark reflects on the importance of how it is the guest’s job to make it as easy on the host, on the producer, as possible. in the same way that it’s the book’s description’s job to make it as easy as possible for the ideal reader to want to have to buy and read a book.
He also talks about how, with the Covid-19 related isolation taking place, that authors have greater opportunity for various media outlets that, prior, would have only been possible with physical proximity and having to be in the studio.
Links of Interest:
Melissa’s Website: The Book BreakSacha Black’s PodcastsThe Book Break Season 2 – Episode 5 – Melissa interviews MarkFindaway VoicesPatreon for Stark ReflectionsIsolation Parody Songs (K-Tel Spoof Commercial)Spud Wars: A New Helplessness (Parody Movie Trailer)Stuck in this House here with You (Parody Music Video)CTV News for the North Article about Mark & Liz Parody VideoCTV News Ottawa – The Bright Side – May 11, 2020
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Melissa Dalton Martinez has worked in the publishing industry on and off as a PR and marketing manager, marketing consultant, and media professional since 2000.
After graduating college in 2003, Melissa has helped others grow their careers, run her own businesses, spoken at countless conferences, helped coordinate many events, worked with radio, TV, newspapers, movies, podcasts, YouTube shows, and even became the producer and host of her own TV mini-series, The Book Break.
In addition to The Book Break, Melissa works as a private marketing, branding, and media consultant; a marketing expert for Eschler Editing; and a book reviewer for various media outlets.
The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0
