Brand Building: Who Are You Going After ... and Why? (Part 4)

During stay-at-home protocols during COVID-19 weve all had to adapt in different ways. Many of the normal routines have been upended there are now lines to get into grocery stores as they minimize how many people can be in there at once, in Oregon youre actually allowed to pump your own gas, you can still eat food from some of your favorite restaurants but it is take-only, and so many other changes. Obviously this varies from state to state and country to country. One of my own routines...