A conversation with Steak-umm’s Twitter voice, Nathan Allebach

I just had a delightful conversation with the voice behind Steak-umm’s Twitter, Nathan Allebach, who — from the platform of a frozen meat brand — has brought sanity, rationality, and empathy to the discussion online in the midst of this pandemic.

I did this mainly for journalism students and journalists, for there is much to learn from Nathan about listening, about bringing value to conversation, about community, about empathy, and about authenticity and transparency. In the end, when I ask him whether he would think of being a journalist, he said he might be too radical in his view of journalism and marketing; I told him he’s made for our Social Journalism program at the Newmark J-School.

Nathan talks about how he approaches communities on Twitter, how he built trust between himself and his client and their brand and the public, how he has to navigate the delicate line between being himself and being the voice of a brand, and a little about himself as an autodidact nerd and musician.

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