Lessons Of Partnership Marketing From The Shopify’s Pinterest App

With partnership marketing, two or more companies team up to create marketing campaigns that help them grow organically with a mutual agreement, thus making it possible to reach shared business goals. Partnership marketing leverages the time and resources of partners that help them expand their market.

Why and when partnership marketing makes sense

Partnership marketing can be a great way to grow a business in several circumstances. As financial resources might be scarce and a company wants to grow more organically, partnership marketing can help in forming long-term relationships to expand overnight the market of your company.

In shot, partnership marketing can be the most effective organic growth strategy as an alternative to other paid channels.

The Pinterest Shopify’s app case study

Announcing our new channel partnership with our friends at @Pinterest! Get @Shopify products in front of 350m+ Pinners for free with shoppable Pins and shop profile tabs, plus buy shopping ads all from one app.