What’s in a (Character) Name?

In Romeo and Juliet, William Shakespeare famously wrote:

What’s in a name? that which we call a rose
By any other name would smell as sweet;
So Romeo would, were he not Romeo call’d,
Retain that dear perfection which he owes
Without that title.

But he gave those words to a lovestruck teenager. I suspect Shakespeare himself felt differently, that all writers do. Names matter. It matters whether you call someone “a slave” or “an enslaved person.” It matters whether you call a person Zizistas (their name for themselves, which means “the People”) or Cheyenne (another tribe’s name for them, which means “we do not understand their language”). It even matters what you call a rose, as my character Joseph discovers in Lost Saints.

The rose called Maiden’s Blush—or less demurely, Cuisse de Nymphe Émue. If you don’t speak French, plug that into Google Translate for a rough idea of why it’s naughty. For a better translation, read Lost Saints.