The Importance of Creativity in Advertising

When it comes to ensuring that an advertising campaign will be successful, it is important to use both creativity and research. They can work together to make a campaign stronger, but there are situations where one interferes with the other. In this paper, I will explain why creativity may be the more important element of designing a campaign.

Research is a science and as with any science, when its done correctly the results will remain the same if repeated within similar parameters. This...