ANR Newsletter #10 With Rita McGrath – The Future is about Projects
Good Day!
It was in 2013 when I first came across Rita McGrath work. I still remember the impact that “The End of Competitive Advantage” had on my thinking. It was an eye-opener of the disruptions that would be soon coming and turn our world upside-down. Exactly one year ago, I had the pleasure to meet Rita in person at the European Business Forum. We were sitting at the same table together with Marshall Goldsmith, Erin Meyer and later on by Michael Porter.
Last November, we were both awarded at the Thinkers50 gala in London, where she was recognised again as one of the most influential management thinkers in the world.
Since then we had several discussions about the future of strategy and management. A few days ago, I had the pleasure of interviewing Rita; I wanted to find out about her latest thinking, and in particular, on her views about project and project management. I was totally flabbergasted when she mentioned (18’08”):
“I actually think the future is about Projects.”
You can find the full interview on my Youtube channel and the written version here. I hope you enjoy it and learn from Rita’s wisdom. It is truly inspirational; a free lesson you should not miss.
Finally, I am delighted to announce that two weeks ago I signed with LID to publish my next book, Project Revolution. I am very excited about this new “project”, which I would like to make you part of. You’ll hear more soon.
Keep well and stay focused,
Antonio
Project Management Champion to the World
Rita Gunther McGrath is a globally recognized expert on strategy, innovation, and growth with an emphasis on corporate entrepreneurship. Her work and ideas help CEOs and senior executives chart a pathway to success in today’s rapidly changing and volatile environments. McGrath is highly valued for her rare ability to connect research to business problems and in 2016 received the “Theory to Practice” award at the Vienna Strategy Forum.
Recognized consistently as one of the top 10 management thinkers by global management award Thinkers50, McGrath also received the award for outstanding achievement in the Strategy category. She is a highly sought after speaker at corporate events, such as the Yale CEO Summit, the Innosight CEO Summit and at the World Economic Forum meeting in Davos.
McGrath is one of the most widely published authors in the Harvard Business Review , including the best-selling “Discovery Driven Planning” (1995), which was recognized as an early articulation of today’s “lean” startup philosophy and has been praised by Clayton Christensen as ‘one of the most important ideas in management – ever.’
Rita McGrath full bio .
Rita thank you very much for dedicating some of your precious time to share your thoughts with us. It is a great opportunity for project managers to get to know people like you; unique for all what you’ve done and the way foresight way to look at management.
I promise not to take too take too much of your time, but I do want to take a lot of your wisdom
