How *not* to reconnect with your network (and what we can do instead)

photo from @rocknrollmonkey on unsplash.com(originally written in 2018, updated for 2020.)

One of the best ways to gain new clients and opportunities is to reconnect with your network: your colleagues, past clients, those friends youve been out of touch with, or people who have inquired about your services.

Your friends and family probably dont remember what your business is really about. Even if they understand what you do and who your ideal clients are, they dont think about it often enough...