Is it good for players to interact directly on Twitter with fans?

The recent Q&A by Steve Cook and a Newcastle United fan caused quite a stir. The Newcastle fan was perhaps being a bit gullible in opening himself up for the ultimate comeback when he said who are you to Steve Cook? The goal that Steve Scored against Newcastle United in the final minutes of the game in November 2017, at St James' Park is perhaps one of the biggest moments of Steve Cook's career and the Newcastle fan walked right into it.
Steve Cook reaches out to fans, but gets attacked as a nobody.I like the fact that players are willing to answer questions from fans. Steve probably expected more questions from Bournemouth fans, but when you get an opportunity to rub someone's face in it who is clearly being disrespectful should players hold back? I don't see why if it is done in a cheeky manner and Steve Cook certainly let his past actions be his words.

This guy