Go with the Qlo like Dizzee Rascal

I have just discovered the Holy Grail of men's shopping. And it's called Uniqlo. That's right, Uniqlo - the Japanese place with a name like washing powder or some complicated new word-puzzle game.

It first opened in Britain eight years ago without much success, but after a revamp and some tweaks to its styling (more European-friendly sizing; closer attention to the needs of the more fashion-aware UK market), its UK sales have risen from £19.3 million in 2007 to £37.3 million in 2008.

Walk into ...